Our Founder

With nearly two decades in the field, Borbala brings a unique combination of theory and practice to her clients. She studied the principles of applied linguistics and social psychology as part of her Ph.D. which she then put to work at international businesses, from multinational companies to start ups, leading successful PR campaigns.

Hands-on experience 

Borbala built her expertise while at Ford Motor Company and its subsidiaries in the UK and Germany. She directed North American communications at Ford’s e-scooter start-up, Spin Mobility, and led its UK communications when it launched as part of the UK government's trials. Before that, she played an instrumental role in building the Ford Mobility brand in Europe through impactful media and B2B marketing campaigns.
 

Earlier, Borbala gained valuable experience working at leading financial and corporate communications consultancies Brunswick Group and Stockwell Group (now part of Teneo). 

Behavioural science and data driven solutions

Her professional expertise is underpinned by her  Ph.D. in Applied Linguistics and Communications Studies (With Distinction) from the University of  Pécs, Hungary, and an MA in Applied Linguistics and Teaching English as a Foreign Language from the University of Groningen, The Netherlands. 

Recently, Borbala partnered with Dr. Robert Cialdini, an internationally renowned social psychologist, considered to be the leading expert on influence and persuasion. Borbala is one of the few Cialdini Certified Professional in the world who is qualified to provide comprehensive training and coaching programs based on Dr Cialdini's decades of ground-breaking research which is trusted by organisations such as Coca Cola, Google, and AT&T and individuals like Barack Obama and Warren Buffet.

Outside of her work commitments, she finds balance and rejuvenation through activities like yoga and golf.